Alex Schinasi is a serial entrepreneur with years of experience in technology, marketing and business operations.

Alex Schinasi is better known for founding and selling two startups in B2B SAAS. Her first company Ivy was the leading workflow tool in the home remodeling industry and was acquired by Houzz in 2018. Her second company, Clay, was the first AI-powered platform in early education. It was acquired by Kangarootime in April 2024.

Alex is also the founder and CMO of Hulken, a leading consumer brand that has turned into a viral sensation.

Having started and scaled multiple businesses in New York, San Francisco, Tel Aviv and more recently in Lisbon, Alex provides premium consulting services to select companies across categories.

Distinct Packages for Companies & Entrepreneurs

 

The Startup Package

Thinking about building a new business and not sure where to start? Alex can help you figure out the first key steps in getting your dream into reality.

What you can expect from this package:

  • Strategy to get your business up & running

  • Guidance on website creation

  • Guidance on basic marketing guidelines and which channels to focus on

  • Definition of your company’s vision/mission statement

 

The Marketing Package

Create a thoughtful digital marketing plan that will give you structure and optimize for growth. Areas of expertise include: Facebook, Instagram, Google, Tiktok, Influencer Marketing, SEO and email marketing.

What you can expect from the package:

  • Research to define the best marketing channels for your business

  • Marketing plan for 1 year: this includes channels to pursue, cadence of posts, marketing goals & KPIs

  • Marketing calendar outlining key holidays to highlight in your campaigns

  • Branding and positioning research. Who are you as a brand? This will define the tone of voice and visual assets you want to put forward in all your marketing materials

 

The Finance Package

Create a comprehensive financial and fundraising plan that will take into account your entire business operations and revenue channels. Show up to investor meetings with confidence in your numbers.

What you can expect from the package:

  • A complete 12-months financial plan with revenue and operating costs

  • Fundraising strategy- timeline, funding amount, valuation and more

  • 2 rounds of deck review

 

The 360 Package

Get a 360 view of your business with the Startup, Marketing and Finance packages all wrapped into one! This package will boost your startup to the next level with an actionable plan on the strategy, marketing and financial aspects of your business.

 

Custom Package

Contact me for a custom quote.

Bite-Size Feedback

 

Instagram Review:

Need candid feedback on your Instagram account? The Instagram review will give you quick and easy tips to improve your Instagram presence.

 

Deck Review:

Fundraising is one of the hardest things as a founder. With the deck review you will receive actionable feedback on how to make your fundraising deck better.

Branding & Positioning Review :

Get comprehensive branding and positioning guidelines outlining your company’s brand attributes, personality and values.

 

Website Review:

There are many moving pieces in making a great website. With the website review you’ll get detailed notes on improving your website funnel and experience.